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The SaduGlobe Journal
Expert perspectives on consumer trends, digital commerce, and brand strategy in Saudi Arabia
Is the Mega-Endorsement Dead?
Mass Reach vs. Niche Creator Authenticity in the Saudi Market
Muna Beeshy
Oct 34 min read
The Extension Pass
How STC Group Leveraged its Brand Equity to Conquer Fintech and Digital Banking!
Muna Beeshy
Sep 193 min read
First Choice, Higher Price
An Evaluation of Jarir's Emotional Customer Loyalty
Muna Beeshy
Sep 194 min read
Beyond Logistics!
Hungerstation is Wining with Format Blending
Muna Beeshy
Sep 32 min read
Sipping Subculture
How Crowdculture Fueled Saudi Arabia’s Specialty Coffee Revolution?
Muna Beeshy
Sep 33 min read
Don't Be an Outsider!
The Blue Print to Culturally Connect with the Saudi Consumer
Muna Beeshy
Aug 313 min read
Winning the Hearts of Saudi Youth
Strategic Tips for International Marketers
Muna Beeshy
Aug 252 min read
Father, Daughter, and a Bottle of Coke
A Masterclass in Cultural Connection with Saudi Customers
Muna Beeshy
Aug 252 min read
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