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The SaduGlobe Journal
Expert perspectives on consumer trends, digital commerce, and brand strategy in Saudi Arabia
All Posts
Tech & Digital
Luxury
Localism & Cultural Narratives
Youth Demographic
Is the Mega-Endorsement Dead?
Mass Reach vs. Niche Creator Authenticity in the Saudi Market
Muna Beeshy
Oct 3
4 min read
First Choice, Higher Price
An Evaluation of Jarir's Emotional Customer Loyalty
Muna Beeshy
Sep 19
4 min read
Sipping Subculture
How Crowdculture Fueled Saudi Arabia’s Specialty Coffee Revolution?
Muna Beeshy
Sep 3
3 min read
Don't Be an Outsider!
The Blue Print to Culturally Connect with the Saudi Consumer
Muna Beeshy
Aug 31
3 min read
Father, Daughter, and a Bottle of Coke
A Masterclass in Cultural Connection with Saudi Customers
Muna Beeshy
Aug 25
2 min read
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